The Bay of Plenty is famous for its fertile soil and mild climate, making it an excellent location for horticulture and agriculture. The region produces kiwifruit, avocados, citrus fruits, berries, and various vegetables. The agricultural sector also includes dairy farming, sheep and beef farming, and forestry.

Tauranga has a strong manufacturing and engineering presence, with multiple companies involved in food processing, packaging, machinery production, and metal fabrication. The Port of Tauranga enables the export and import of goods, providing advantages to local manufacturers.

Tauranga and the Bay of Plenty attract many domestic and international visitors. The region’s beautiful beaches, natural landscapes, and outdoor recreational activities make it a popular tourist destination. As a result, the tourism and hospitality industry flourishes, offering a wide range of accommodations, restaurants, cafes, tour operators, and entertainment venues.

Tauranga is becoming a centre for technology and innovation, with increasing technology-based companies. The region has a growing IT sector specialising in software development, app development, digital marketing, and e-commerce solutions.

With its strategic location on the coast, Tauranga is home to one of New Zealand’s largest and busiest ports. The Port of Tauranga handles a high volume of cargo. It is a major centre for export and import activities. The marine industry in the region includes shipbuilding, marine engineering, and marine services.

Tauranga hosts several educational institutions, including the University of Waikato and Toi Ohomai Institute of Technology. These institutions contribute to research and development, supporting innovation and knowledge-based industries in the region.